FunBun - Logo & Branding
During the pandemic, a lot of businesses found themselves in a crisis. Rotem, the owner of FunBun, decided to help a local bakery by starting to sell ready-to-steam Bao Buns. She asked for a logo that would be approachable and playful, and will represent her business in a joyful way. After presenting 3 options, together we decided on the bun mascot logo direction. We refined it and chose colors inspired by fresh food. The logo and branding allowed us to be versatile – so we took it forward and made icons/emojis set, patterns, and stickers that were printed on take-out bags and boxes, and we dreamed big together with mockups for tote bags, aprons, pins, and outdoor signs.
