Ella mar visual identity
Ella mar is a singer/songwriter based in NYC. Her music could be described as a blend of alternative, folk, jazz, and avant-pop, with her lyrics often dealing with heavier subjects like depression, PTSD, and destructive relationships. As an artist, she lacked visual identity and personal branding and needed a makeover for her website. She asked for a hand-crafted, raw, unique design, and together we created a hand-written logo. We continued the design style by adding personalized headlines to the website, accompanied by small, delicate sketches. We finalized the design by matching the style with calm and neutral colors that combined well with the existing photography style.
